Agency Foundations

A 1-year training program for ambitious founders that want to come together & learn how to build & grow their agency.

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Stop figuring it out on your own.
We can do it faster together.

During this 1-year program you'll learn all about setting up a sustainable agency that is ready for growth. Here's what you'll learn together with other agency founders: 

  • How to price your services & make more profits

  • How to pitch & promote your services

  • How to sell projects faster

  • How to manage projects & clients

  • How to design the perfect org structure

  • How to define roles & evaluate people

  • How to lead with confidence

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1 Year Program

Join us on a 1-year growth journey that will speed up your learning curve & agency performance.

Designed for agencies

8 monthly masterclasses that are exclusively tailored towards agency life and its challenges.

Learn from others

Join a group of likeminded & non-competing agency founders who share the same challenges.

How this works

Every 6 months I'll kickstart a new group of founders looking to grow. We're starting up again in April 2024. Here's what you can expect. 

1. Kick-off Weekend

We kick off with a weekend at the iconic Grand Pillows Hotel (Ghent, Belgium). We'll dive into everyone's goals & define the masterclass topics together. 

2. Monthly Masterclasses (8x)

During the year we'll come together for 8 monthly Masterclasses. You'll get access to all my tools, templates & homework exercises to apply what you have learned right away.   

3. Online support

Defined a new offering or made up a new proposal template? Get feedback from me and the group members via a private Whatsapp channel.   

4. Graduation Dinner

We wrap up with a Graduation Dinner where we look back on all the progress that has been made

Growing Together

Here's what our alumni say about the program

Thomas Smolders

It's super interesting to connect with other founders and learn from each other. We had a great return on investment. 

Thijs Wostyn

Every session provided great hands-on insights that I could implement immediately!

Balder Martens

We've learned things that would have taken me years to figure out on my own. Talking about a great return! 

Kelly Gevaert

Talking to other founders & sharing ideas on managing agency life... that's just awesome. I've learned a lot during our sessions. 

For founders that want to learn faster.

This program is created for founders of digital, creative & strategic agencies that want to learn how to build & grow their agency without making all the rookie mistakes.

Here's what you should have in common to join: 

  • passionate about your craft & service
  • eager to work smarter and make progress fast
  • holding high-quality standards
  • capable of leaving your ego outside of the program
  • motivated to support others & engage in honest conversations

Sounds like you? Let's get started. 

Yes, I'm ready!

Fluffy coaching? No way.

Get ready for hands-on collaboration through my online toolkit. It's filled with tools, templates, frameworks and systems we're going to use to build your agency's future.

We're launching new groups in April 2024. Apply now and reserve your seat.

Apply for Agency Foundations

Let us know who you are and why you'd like to join!

Your Investment

Agency Foundations Program


Here's what you get

  • Awesome kick-off weekend at the iconic Grand Pillows Hotel (Ghent, Belgium)
  • 8 monthly masterclasses tailored to all things agency life.
  • Access to my worksheets, templates & processes you can use to apply what you've learned
  • Probably a strategic punch in the face here and there
  • Benchmarks, best practices & insights that would take you years to figure out on your own
  • A group of likeminded & non-competing founders supporting you along the way.
  • New business leads coming from the network of group members
  • Graduation Dinner Party 
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Frequently Asked

Ready to grow?

Let's move towards better clients, interesting work and higher profits.

Apply for the program